When a potential crisis occurs in your community, such as the COVID-19 crisis, it is vital to communicate with your key stakeholders regarding their unique concerns. You must be able to respond confidently, accurately, and promptly.
Doing so, will:
- Help maintain trust with your key stakeholders
- Help maintain calm in the midst of fear
- Show your community that you are prepared and ready
PatientX has provided the following resource outlining steps your facility can take to develop a successful public relations strategy in the midst of the COVID-19 crisis.