When a potential crisis occurs in your community, such as the COVID-19 crisis, it is vital to communicate with your key stakeholders regarding their unique concerns.  You must be able to respond confidently, accurately, and promptly. 

Doing so, will:

  • Help maintain trust with your key stakeholders
  • Help maintain calm in the midst of fear
  • Show your community that you are prepared and ready

PatientX has provided the following resource outlining steps your facility can take to develop a successful public relations strategy in the midst of the COVID-19 crisis.