BRAND And patient experience

While having a strong and healthy brand is important for promoting your identity, values, and strengths, your brand serves an even bigger purpose. Creating a better patient experience should be the goal of any healthcare provider, and brand plays a role in that. Your brand can attract patients, and it can relate a sense of expertise or values that resonates with them. By aligning your brand with other aspects of your healthcare team, such as your website, culture, social media, and patient surveys, your patient experience can be strengthened.

Becky McElroy gave a presentation with Nathan Unruh of FiveFour for Great Plains Quality Innovation Network on the importance of brand and patient experience.


 In the webinar, you’ll learn about:

  • The importance of a healthy, strong brand
  • How brand affects the patient experience
  • The five pillars of patient experience
  • How brand, as part of the five pillars, can be used to enhance the patient experience

If you’re interested in how to develop your brand and offer a transformational patient experience, listen to the webinar today!